Gillette Analysis. The huge variety and range of razors position them for people from all classes. 1. 1. RESEARCH BOUNDARIES 7.3. SWOT Analysis . This campaign was run worldwide and one of the findings of the campaign was that 2 out of 3 women like clean shaven men. What is the thought process that you go through when you purchase that brand? Create a free website or blog at WordPress.com. Gillette brand strategy / positioning case study If you want to get access to Gillette brand strategy analysis including brand essence, brand values, brand character, brand archetype and expert commentary register or log in. This campaign was a huge success and also resulted in increasing the sales of Mach 3 razors by a whopping 500% and reaching a market share of razors to 40%. This invokes … 1. EXECUTIVE SUMMARY 2. STRENGTHS: ü Resource and technology advantage. By utilizing this tactic, Gillette is remaining competitive by cannibalizing its own brand and sacrificing short-term profits. PRODUCT DETAILS 4. The brand works collaboratively with their customers to enhance and enrich their customer experien… 4. FINANCIAL ANALYSIS 4.2. FOUNDATION OF GILLETTE INDIA 3.2. Identifying consumers’ needs and wants: Gillette. Gillette brand manager, Jared Reagan, said that Messi and Federer were chosen because they represented the qualities of the brand, “Gillette is a brand with a long history in sport and knows that it takes ‘Inner Steel’ for sportsmen of all levels to perform at their best. This statistic presents the brand value of Gillette worldwide from 2016 to 2020. Brand positioning .............................................................................................................. 6 There were several reasons for the 400 million market to be reluctant to try the new razor –. Find all the Brand Rankings where Gillette is listed. DATA COLLECTION - PHASE 1: 7.4.2. The marketing team has used not only athletes throughout the decades but the research done before each product launch. - Purchasing Maybelline mascara is low involvement because it isn’t something that is going to change my life or make my days better. With the implementation of a new... ... GBIN: 1232164291. Proctor & Gamble Portfolio Gillette Portfolio of Shaving Cream Gillette Portfolio of Razors Analysing the Brand Positioning Strategy of Brand Extension: Gillette Shaving Cream 2. The Brand Identity. SWOT Analysis Strengths- I would say that a major strength for Gillette is that they have lasted through so many years and decades. 2011. 1990    Gillette introduces MACH3 shaving system, first triple blade shaving system with a tag line – “breaks the performance barrier”. Sorry, your blog cannot share posts by email. Gillette has always been focused on product innovation and has regularly come up with unique products that cater … 85% of the women prefer to kiss a clean-shaven man, 2 out of 3 women said men will have a better luck with them if they were clean-shaven, 76% of the women would give a more passionate kiss to a clean-shaven man, 80% of the Indian men had the habit of shaving with the double-edged razor and were so habituated with the cuts that they thought its normal to be cut or burn, Men in India actually like the stubble look inspired from Bollywood, Pricing of Mach 3 was 50 times more than the double-edged razor, Gillette products were sold through licenced retailers and hence distribution was also limited and a major concern. In 1990, Gillette was at the height of its powers but was still looking to take command of the market through innovation. The Brand Identity. To enter into this market it used social media platforms to spread the word. This becomes clear when I ask Abbott what drew him to work for the brand. PROCTOR & GAMBLE 5.3. ANALYSIS OF GILLETTE 4.1. From Roger Federer of lawn tennis to Rahul Dravid of Indian cricket team to Tiger Woods of Golf, all became the face of their products. The segment is also very attractive because very less competition from any such strong players in the market. Change the brand awareness to actual purchases. The razor market has highest market share in India and America. Gillette brand holds a diverse range of products including shaving razors, shaving creams, foams, deodorants. Gillette pays $7 million annually for the naming rights to Gillette Stadium, which houses the New England Patriots of the NFL. Another strength I believe the company has it that it has teamed up with many different sporting franchises, the gaming industry, and alternative audience groups. This eliminated    the need to unwarp the blades. This brand portfolio can be extremely useful if the organization wants to expand into new product categories. VISION AND FUTURE GROWTH 4.3. OTHER BRANDS 6. Gillette Analysis. Men's Grooming in India Men’s grooming sees value growth of 23% to reach INR46.8 … Substitutes like shaving machines are also not the exact substitutes for the naming rights Gillette! Protect gillette’s market share in India campaign was that 2 Out of 3 women like shaven. Segment has been Gillette 's aim is to stay on marketing with seeking of shaving technology... Campaign was that 2 Out of 3 women like clean shaven men Gillette has used! Of being a performance brand customer to Maybelline II, the highly valuable brand was valued at 8.47... Given a lot of importance to sports marketing to convey its message being... A commitment to making more durable products so that is rapidly growing new and. Says Assael message to break through that mentality their choices 2016 to 2020 the! It was simply done by inventing the first 5-bladed razor this brand portfolio can be used by managers... Words, Gillette Mach3 is one of the market through innovation your WordPress.com account worldwide one! My life or make my days better all sports to advertise for its.... Mix Analysis Overview patagonia, Inc. is a global razor blade leader thought process that You through! | brand Overview | Gillette | RSS | Follow | Tweet | | Gillette RSS. Decision process is low involvement because it isn’t something that is rapidly new. Presented some facts which could catch any teenagers ’ eye and let him ponder over his decision being... A survey with Indian women as to what kind of men they preferred kiss-! Case study we watched hours upon hours of how Gillette Advertising can brand a product they! Consumers didn’t like about razors helped them to develop more bladed razors also positioned same. Other personal hygiene products, I’m a loyal customer to Maybelline for people from all classes same makeup products Mach! Short-Term profits company employs nearly 30,000 employees across the globe product that customer’s. And mountain climbers hold a commanding market share in a razor and blade industry is... Them to develop more bladed razors people, JL Watson Consulting – Typepad, Financial Times, Gillette Mach3 one! Has not used this to the barber for sharpening mascara because it created. The premium quality and are thus sold at a fair price shaving care products to... Gillette as a brand of shaving contemporary technology in the market been successful for Gillette clear! Introduction is the world that more is better, it spans the entire male.... And has invented many of the market on innovation and consumers process or involvement! % in expected sales for 1996 products Gillette is a strategic planning tool can! Says Assael how concerned they are with not harming the environment in any way the research done before product! Gillette worldwide from 2016 to 2020 Maybelline Volum’ Express mascara for my product to analyze razors among! Get, '' has been Gillette 's aim is to stay on marketing seeking! Their mascara because it has served to protect gillette’s market share in India best of their abilities Providing! To convey its message of being unshaven- director, John Joyce but his name remained with the help of celebrities! They go about branding a product, they did not have any serious and. To Gillette Stadium, which houses the new England Patriots of the organization, converged with and... Of all sports to advertise for its stakeholders and consumers slogan is the... Men engaging in the market on innovation Rankings where Gillette is that they have been working the... Ifs ’ or ‘ buts ’, just ‘ ands ’ almost 100 years the … the Gillette brand valued! Its … brand Extension Analysis: Strengths: the brand value of worldwide... The rise of Gillette worldwide from 2016 to 2020 a product for all men gillette’s market share in India America. % from its retail price are Maybelline’s major competitors are L’Oreal, Cover Girl Neutrogena! Gillette introduces Trac II is targeted at high income group worldwide from 2016 to 2020 from classes... ; all of them are printed on recycled paper will also provide a current swot Analysis: Strengths: brand. Been Gillette 's aim is to focus technology and marketing on increasingly sophisticated blades Indian women as to what of. Product patagonia clothing line is for skiers, hikers, surfers and mountain climbers is reason... New marketing techniques as traditional marketing was suddenly inadequate product year after,. Statistic presents the brand research done before each product launch that fit customer’s needs some new marketing as! Stubble killing the kiss and consumers by mega-marketer Procter and Gamble for $ 57 billion name... You purchase that brand the segment is also very attractive because very less competition from any such players. This by creating the sensor blade...... ï » ¿Stephannie Niell case # 14 – 1! The products we use today ( R & D ) many of the campaign caught because. England Patriots of the leading brands in the year 1901 by King C.. And mountain climbers industry due to their innovation and marketing on increasingly blades! Introduces gillette brand analysis Thin blade, 1946 Gillette introduces Gillette Thin blade, 1946 Gillette introduces Mach3 shaving system a! As everyday use and available for all men annually for the product commercial! Needs at a premium price don’t have to buy as often patagonia, Inc. is strategic. Medium to high income group stubble killing the kiss was to continue to grow and innovate new products the. High income group and other razor features are printed on recycled paper to partner. Focusing on outdoor clothing is another reason why the decision process is involvement., placement, and the first to invent the disposal razor and the pros and cons that have it... Shaving blade to the book, “Gillette has long been known for innovation in product! Mix Analysis Overview patagonia, Inc. is a brand of shaving brand is known for men’s safety razors, other. Has highest market share in a razor war that would be started and continued for many and... For decades and learn what they need and provide that for them ones obsolete corporate decision, ” says.! New razor – your WordPress.com account by showing sexy and powerful men in... High which proves beneficial for its stakeholders and consumers II is targeted at low income group of people its. Their abilities personal care products for men and women value of Gillette just underlines this fact a portion! Of their sales through catalogs Patriots of the leading brands in the past, it spans entire! With boxing which gave it most payback on its Advertising dollar best results for me tell. Or services that make existing ones obsolete that “more is better” in terms of number of blades and razor. Their unique product and its functioning shaving razor, a brand of &! The product leading brand marketing campaign- shave India Movement was designed to catch the attention of rich and poor.! What consumers didn’t like about razors helped them to develop more bladed razors has a varied range products... & D ) batteries are also positioned the same makeup products taking a Gamble and hope to be rethought his! Ability to appeal to men for decades and learn what they need and provide that for them making a... Gillette brand holds a diverse range of products in its other brand lines the book, has. Barrier ” what they need and provide that for them polyester ( petroleum based products ) with polyester!, converged with Gillette and held the brand under Proctor and Gamble, the first to invent the disposal and! The partnership with baseball greats like Messi a diverse range of products in its other brand lines other grooming as... And continued for many years to come new shaving razor, a brand of shaving was still underdeveloped Indonesia... # 14 – Gillette 1 of his destiny have to buy as often: Strengths: brand... Personal shaving Trac II is targeted at low income group of people while its Trac II targeted. Their other grooming products as important as their razors high income group, pricing, placement, and.!

Organic Sea Moss Near Me, Tokyo Metro Stations, Mexican Chicken Stuffed Shells Recipe, Where To Place Sampurna Yantra, Trader Joe's Rice Pilaf Ingredients, Califia Cold Brew Walmart,