Gillette Analysis. The huge variety and range of razors position them for people from all classes. 1. 1. RESEARCH BOUNDARIES 7.3. SWOT Analysis . This campaign was run worldwide and one of the findings of the campaign was that 2 out of 3 women like clean shaven men. What is the thought process that you go through when you purchase that brand? Create a free website or blog at WordPress.com. Gillette brand strategy / positioning case study If you want to get access to Gillette brand strategy analysis including brand essence, brand values, brand character, brand archetype and expert commentary register or log in. This campaign was a huge success and also resulted in increasing the sales of Mach 3 razors by a whopping 500% and reaching a market share of razors to 40%. This invokes … 1. EXECUTIVE SUMMARY 2. STRENGTHS: ü Resource and technology advantage. By utilizing this tactic, Gillette is remaining competitive by cannibalizing its own brand and sacrificing short-term profits. PRODUCT DETAILS 4. The brand works collaboratively with their customers to enhance and enrich their customer experienâ¦ 4. FINANCIAL ANALYSIS 4.2. FOUNDATION OF GILLETTE INDIA 3.2. Identifying consumers’ needs and wants: Gillette. Gillette brand manager, Jared Reagan, said that Messi and Federer were chosen because they represented the qualities of the brand, âGillette is a brand with a long history in sport and knows that it takes âInner Steelâ for sportsmen of all levels to perform at their best. This statistic presents the brand value of Gillette worldwide from 2016 to 2020. Brand positioning .............................................................................................................. 6
There were several reasons for the 400 million market to be reluctant to try the new razor –. Find all the Brand Rankings where Gillette is listed. DATA COLLECTION - PHASE 1: 7.4.2. The marketing team has used not only athletes throughout the decades but the research done before each product launch. - Purchasing Maybelline mascara is low involvement because it isnât something that is going to change my life or make my days better. With the implementation of a new... ...ï»¿ GBIN: 1232164291. Proctor & Gamble Portfolio Gillette Portfolio of Shaving Cream Gillette Portfolio of Razors Analysing the Brand Positioning Strategy of Brand Extension: Gillette Shaving Cream 2. The Brand Identity. SWOT Analysis Strengths- I would say that a major strength for Gillette is that they have lasted through so many years and decades. 2011. 1990 Gillette introduces MACH3 shaving system, first triple blade shaving system with a tag line – “breaks the performance barrier”. Sorry, your blog cannot share posts by email. Gillette has always been focused on product innovation and has regularly come up with unique products that cater â¦ 85% of the women prefer to kiss a clean-shaven man, 2 out of 3 women said men will have a better luck with them if they were clean-shaven, 76% of the women would give a more passionate kiss to a clean-shaven man, 80% of the Indian men had the habit of shaving with the double-edged razor and were so habituated with the cuts that they thought its normal to be cut or burn, Men in India actually like the stubble look inspired from Bollywood, Pricing of Mach 3 was 50 times more than the double-edged razor, Gillette products were sold through licenced retailers and hence distribution was also limited and a major concern. In 1990, Gillette was at the height of its powers but was still looking to take command of the market through innovation. The Brand Identity. To enter into this market it used social media platforms to spread the word. This becomes clear when I ask Abbott what drew him to work for the brand. PROCTOR & GAMBLE 5.3. ANALYSIS OF GILLETTE 4.1. From Roger Federer of lawn tennis to Rahul Dravid of Indian cricket team to Tiger Woods of Golf, all became the face of their products. The segment is also very attractive because very less competition from any such strong players in the market. Change the brand awareness to actual purchases. The razor market has highest market share in India and America. Gillette brand holds a diverse range of products including shaving razors, shaving creams, foams, deodorants. Gillette pays $7 million annually for the naming rights to Gillette Stadium, which houses the New England Patriots of the NFL. Another strength I believe the company has it that it has teamed up with many different sporting franchises, the gaming industry, and alternative audience groups. This eliminated the need to unwarp the blades. This brand portfolio can be extremely useful if the organization wants to expand into new product categories. VISION AND FUTURE GROWTH 4.3. OTHER BRANDS 6. Gillette Analysis. Men's Grooming in India Men’s grooming sees value growth of 23% to reach INR46.8 … Substitutes like shaving machines are also not the exact substitutes for the naming rights Gillette! Protect gilletteâs market share in India campaign was that 2 Out of 3 women like shaven. Segment has been Gillette 's aim is to stay on marketing with seeking of shaving technology... Campaign was that 2 Out of 3 women like clean shaven men Gillette has used! Of being a performance brand customer to Maybelline II, the highly valuable brand was valued at 8.47... Given a lot of importance to sports marketing to convey its message being... A commitment to making more durable products so that is rapidly growing new and. 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